نشریه پژوهش های پیشرفت و تعالی
سال چهارم شماره 2 (تابستان 1400)

The aim of this study was to investigate the capability of value chain of industrial clusters and its ranking in Arak province. The ranking is based on the indicators and capabilities obtained using multi-criteria decision-making method. This research is descriptive and applied. Data were collected using experts' surveys and two questionnaires of pair comparisons and an index importance questionnaire for each industry and extracted data from statistical resources and official reports of relevant organizations. In this research, literature has been reviewed and then the indicators of industrial cluster formation have been studied. After interviewing the experts of flour, dairy, handmade carpets, agricultural equipment, poultry farming, handicrafts have been selected for prioritization. In data analysis, an ANP method, which is one of the multi-criteria decision-making methods, has been used to prioritize the mentioned industries for the formation of industrial clusters, and entropy method has been used to weigh the indicators in each industry. Super Decision software is used to solve multi-criteria decision-making model. Finally, industrial clusters of Golestan province were ranked as handmade carpet clusters, dairy clusters, poultry clusters, agricultural equipment clusters, flour clusters and handicraft clusters, respectively.

The aim of this study was to investigate the effect of information and communication technology on improving the performance and efficiency of Meli Bank in Tehran. Modern trade requires appropriate tools and infrastructures for the development of economic processes, so the link between information and communication technology and banking is one of the most tangible and obvious points that come to mind according to the subject of the research, this research has been applied in terms of purpose and in terms of how to collect information is correlation and survey type. The data collection tool in this study was a questionnaire derived from the service quality measurement scale based on the SERVQUAL model, which was carried out using researches and received the opinions of banking professors and experts. The questionnaire consists of 3 parts: the first part of the questionnaire includes a brief explanation of the questionnaire and then demographic questions such as gender, age, education level, occupation and familiarity with ICT components have been removed and then 5 questions with Likert spectrum related to the utilization of information and communication technology in bank branches have been designed and then 30 questions with Likert spectrum related to measuring the effect of using the effect of using. Information technology on the quality of banking services is presented based on the SERVQUAL model. The results obtained from inferential statistics are as follows: Among the dimensions of SERVQUAL, empathy has the highest rank. In comparing ICT components of computer and ATM components in accountability dimension, sales terminal in the dimension of responsiveness, empathy and reliability are significant.

Understanding how and why people buy has created an increasing interest in studying consumer decision-making styles. The diversity of consumer behavior is due to the variety of factors affecting the behavior and motivation of the individual to buy. One of the types of purchases is instant purchase, which has attracted the interest and attention of researchers for more than 50 years. Currently, 50% of people make instant purchases and 50% buy a certain class of goods in this way. Instant purchase is rooted in consumer behavior and is one of the valuable concepts of the market environment because marketing managers can increase their sales and profitability by identifying the drivers affecting instant purchase. Internal factors (such as emotional state) and external factors (such as brand-related factors) have a great impact on instant purchase. The following study investigates the relationship between these factors and their effect on consumers' instant purchase. This research is descriptive and survey type and its data collection tool is a questionnaire. The statistical population of these referrals to shopping centers in Tehran is considered. The sample consisted of 384 people and stratified sampling method. The findings show that among emotional states, people with negative emotional state and those with neuroticism are more inclined to buy this type of purchase. On the other hand, brand awareness has not had a significant effect on the intention to purchase that brand, but the perceived quality of a brand and the role-imprinted image of a brand in the mind of the consumer has had a direct and significant effect on the intention to purchase that brand.

The present study is applied in terms of purpose and in terms of descriptive-analytical method using questionnaire. The aim is to identify the indicators affecting the sustainable development of new energies and environmental protection. The statistical population of the study was students of Azad University of Tehran and the sample size was 100. The validity of the questionnaire questions was confirmed by professors and experts, and its reliability was calculated by Cronbach's Alpha test (0.78). After Questionnaire confirmation and determination of validity and reliability, this questionnaire was distributed by the researcher. In order to analyze the data obtained from the questionnaire, SPSS software was used. Kolmogorov Smirnov test showed the non-normality of the data, which finally, the nonparametric Spearman test was used to investigate the research hypothesis. Spearman's test results showed that the three demographic, economic and environmental factors of goats have an impact on the development of new energies with an environmental protection approach.

Nowadays, increasing the level of competition has led organizations to use scientific and practical marketing capacities. On the other hand, attracting and keeping customers has caused organizations to spend heavy budgets on their promotional activities and its optimal effectiveness is one of the concerns of managers. Therefore, identifying consumer behavior to improve processes is one of the functional priorities. One of the most important indicators of consumer behavior is the pattern of consumer involvement in the purchasing process and its consequences on decision making and post-purchase behavior. On the other hand, the value of a brand is often related to the mentality and special perception of an applied theme that attracts the customer, in this research, the social power of the brand as the mentality and perception that customers are beyond. They decide to buy can have brand characteristics, consider them, and by selecting French and Raven's type of social influence, we have five bases of brand social power. We have identified that they correspond to their primary power bases. Also, assuming that brands have the power to meet the different social needs of customers, markets can be segmented and target sectors can be identified based on these needs, based on Hersey and Blanchard's situational leadership theory. We have extended the staff's levels of readiness (follower) to the levels of mental readiness of customers to provide a new indicator for the market segmentation, so that we can be able to fit each level, Focus on one of the dimensions of brand social power in our positioning strategies in the market. Therefore, in order to increase the existing theories and theories in marketing, this study aimed to identify the effect of different dimensions of brand social power based on customers' mental readiness on purchase decision.The present study is applied based on the purpose of the research and descriptive-survey in terms of data collection. The statistical population of this study consisted of Chopan dairy products consumers in Tehran who were selected by random sampling and the sample size was 384 people. In order to analyze the data and test the research hypotheses, the modeling of structural equations with the approach of minimum partial squares was used and the results indicate that the effect of brand social power dimensions on different levels of customers' mental preparation on purchase decision is different.

Today technology is a way to advance and implement strategy in businesses. Because it stimulates the company to innovate and grow continuously. Given the competitive environment of today's businesses, it is essential to pay attention to it. Therefore, this study was conducted to investigate how to enable strategic orientation in innovation-based ecosystems in technology-based business in Iran to provide a suitable theoretical and practical framework for businesses. The research community consists of companies active in the aerospace, stock and parts industries. For this reason, three companies in the three mentioned areas have been selected and examined by multiple case study with Eisenhardt method. The results show that market orientation, interactive and entrepreneurial orientation strengthen the innovation ecosystem. In addition, strengthening the innovation ecosystem in each of the areas studied in this research, leads to business development and market expansion. Therefore, this research proposes a strategic framework for transforming innovation into market performance.